"Apple GPT" is being used internally, Bloomberg reports.

Apple has created its own generative artificial intelligence tools to compete with ChatGPT, according to a Bloomberg report Wednesday.

Apple built its own framework that can create large language models, called "Ajax," as well as a chatbot service that internal engineers are calling Apple GPT, according to Bloomberg citing unnamed sources.

It's part of the iPhone giant's bid to compete in the AI space, the report said. Apple didn't immediately respond to a request for comment.

Large language models are what power generative artificial intelligence chatbots, like OpenAI's ChatGPT and Google's Bard. Microsoft also launched an AI-powered Bing search earlier this year that makes use of ChatGPT, but Apple has yet to launch anything that competes with these offerings.

The report also follows Meta launching the second generation of its large language model, Llama 2, this week, making it free commercially in a partnership with Microsoft. Qualcomm is also working with Meta to make Llama 2 AI implementations available on phones and PCs starting next year.

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